Cookie Policy - Easy Display

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by:

Remembering your preferences and settings
Understanding how you use our website
Improving our website's functionality
Providing relevant content and advertisements

Enhanced Analytics & Tracking

Advanced User Analytics

To provide you with the best possible experience and optimize our website, we collect detailed analytics data when you consent to analytics cookies.

User Behavior Tracking

What we track:

Mouse movements and cursor paths
Click locations and button interactions
Scroll depth and reading patterns
Time spent on each page section
Form interaction patterns

Purpose: Understanding how users navigate our site helps us improve layout, content placement, and user experience.

Session Analytics

What we collect:

Session duration and activity patterns
Device and browser information
Screen resolution and viewport size
Geographic location (country/city level)
Referral sources and navigation paths

Purpose: These metrics help us optimize performance, identify technical issues, and understand our global audience.

Heat Map Generation

When analytics cookies are enabled, we create anonymous heat maps showing where users interact most with our pages. This data is:

Anonymous

No personal identification

Aggregated

Combined with other users

Temporary

Stored for max 30 days

Data Protection

All tracking data is anonymized and cannot be used to identify individual users. We do not track:

Keystrokes or typed content
Personal information from forms
Passwords or sensitive data
Content from private/secure pages

Specific Cookies We Use

Cookie Name	Purpose	Duration	Type
`cookieConsent`	Stores your cookie preferences	1 year	Essential
`tracking_session_id`	Maintains your session during visit	Session	Essential
`chatHistory`	Saves your chat conversation	24 hours	Functional
`_ga`	Google Analytics - user identification	2 years	Analytics
`_gid`	Google Analytics - session identification	24 hours	Analytics
`_gat`	Google Analytics - throttle request rate	1 minute	Analytics
`user_behavior`	Tracks mouse movements and clicks for heat maps	24 hours	Analytics
`scroll_tracking`	Monitors scroll depth and reading patterns	Session	Analytics
`session_metrics`	Stores session duration and activity data	30 days	Analytics
`_fbp`	Facebook Pixel - ad tracking	90 days	Marketing
`_gcl_au`	Google Ads - conversion tracking	90 days	Marketing

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They cannot be switched off in our systems.

Session cookies: Keep you logged in during your visit
Security cookies: Protect against fraud and security issues
Functionality cookies: Remember your preferences and settings

Legal basis: Legitimate interest (essential for website operation)

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information anonymously.

Usage statistics: Pages visited, time spent, bounce rates
Performance data: Loading times, errors, technical issues
User behavior: Click patterns, navigation flow

Legal basis: Your consent (required under GDPR)

Marketing Cookies

These cookies track your visits to our website and other websites to provide relevant advertisements.

Advertising: Show relevant ads based on your interests
Social media: Share content on social platforms
Remarketing: Show our ads on other websites you visit

Legal basis: Your consent (required under GDPR)

Specific Cookies We Use

Cookie Name	Purpose	Duration	Type
`cookieConsent`	Stores your cookie preferences	1 year	Essential
`sessionId`	Maintains your session during visit	Session	Essential
`chatHistory`	Saves your chat conversation	24 hours	Functional
`_ga`	Google Analytics - user identification	2 years	Analytics
`_gid`	Google Analytics - session identification	24 hours	Analytics
`_fbp`	Facebook Pixel - ad tracking	90 days	Marketing

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences through:

Cookie Preference Center

Use our cookie banner that appears when you first visit our website to choose your preferences.

Browser Settings

Most browsers allow you to control cookies through their settings:

Third-Party Cookies

Some cookies are set by third-party services that appear on our pages:

Google Analytics

Helps us understand website usage and improve user experience.

Privacy Policy

Facebook Pixel

Enables us to show relevant ads on Facebook and measure ad effectiveness.

Privacy Policy

Your Rights Under UK GDPR

As a data subject under UK GDPR, you have the following rights:

Right to be informed - About how your data is used
Right of access - Request copies of your data
Right to rectification - Correct inaccurate data
Right to erasure - Request deletion of your data

Right to restrict processing - Limit how we use your data
Right to data portability - Transfer your data
Right to object - Stop certain types of processing
Rights related to automated decision making - Not be subject to automated decisions

Contact Us

If you have any questions about our Cookie Policy or want to exercise your rights, please contact us:

Email

privacy@easydisplay.co.uk

Phone

+44 73 1197 7786

Address

Easy Display
UK Operations
United Kingdom

Data Protection Officer

dpo@easydisplay.co.uk

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

Posting the updated policy on our website
Updating the "Last updated" date at the top of this policy
Sending you an email notification (if you have provided your email address)
Displaying a prominent notice on our website

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.