Privacy Policy

How we protect and use your personal information

Easy Display ("we", "us", or "our") is committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last updated: June 15, 2025

1. Information We Collect

Personal Information You Provide

Contact Information: Name, email address, phone number, company name
Business Information: Industry type, company size, business address
Communication Records: Chat conversations, email correspondence, support tickets
Service Requests: Demo bookings, consultation requests, product inquiries

Information We Collect Automatically

Technical Data: IP address, browser type, operating system, device information
Usage Analytics: Pages visited, time spent, click patterns, scroll behavior
Location Data: General geographic location (country/city level)
Behavioral Data: Mouse movements, interaction patterns, session duration

Information from Third Parties

Analytics Services: Google Analytics, heat mapping tools
Marketing Platforms: Social media advertising data
Lead Generation: Business contact databases (with consent)

2. How We Use Your Information

Service Delivery

Providing Electronic Shelf Label solutions and consultations
Processing demo bookings and service requests
Customer support and technical assistance
Order processing and delivery coordination

Legal Basis: Contract performance and legitimate business interests

Website Optimization

Analyzing user behavior to improve website design
Creating heat maps to optimize page layouts
Measuring website performance and loading times
A/B testing new features and content

Legal Basis: Your consent (analytics cookies)

Marketing Communications

Sending product updates and industry news
Sharing case studies and success stories
Invitations to webinars and events
Targeted advertising on social media platforms

Legal Basis: Your consent or legitimate business interests

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your data in the following circumstances:

Service Providers

Third-party vendors who help us operate our business:

Cloud hosting providers
Email service providers
Analytics platforms
Customer support tools

Legal Requirements

When required by law or to protect our rights:

Court orders or legal processes
Law enforcement requests
Fraud prevention
Safety and security protection

4. Data Security

We implement robust security measures to protect your personal data:

Encryption

Data encrypted in transit and at rest

Secure Hosting

ISO 27001 certified data centers

Access Control

Limited staff access on need-to-know basis

5. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

You have the right to be informed about how your personal data is being used. This privacy policy serves this purpose.

You can request a copy of all personal data we hold about you. We'll respond within one month.

You can ask us to correct any inaccurate or incomplete personal data we hold about you.

You can request deletion of your personal data in certain circumstances, such as when it's no longer necessary for the original purpose.

6. Data Retention

Data Type	Retention Period	Reason
Contact Information	5 years after last contact	Business relationship maintenance
Website Analytics	26 months	Google Analytics standard
Behavioral Tracking	30 days	Website optimization
Chat Conversations	3 years	Customer service records
Marketing Consent	Until withdrawn	Ongoing communication

7. International Transfers

Your personal data may be transferred to and processed in countries outside the UK. When this happens, we ensure:

Transfers are to countries with adequate data protection laws
Appropriate safeguards are in place (such as Standard Contractual Clauses)
Your rights and freedoms are protected

8. Contact Information

Data Controller

Easy Display
United Kingdom

Supervisory Authority

If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO):
ico.org.uk | 0303 123 1113

9. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or for legal, operational, or regulatory reasons. We will:

Post the updated policy on our website
Update the "Last updated" date
Notify you by email if changes are significant
Seek new consent where required by law

This policy was last updated on June 15, 2025

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