Privacy Policy
How we protect and use your personal information
Easy Display ("we", "us", or "our") is committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Last updated: June 15, 2025
1. Information We Collect
Personal Information You Provide
- Contact Information: Name, email address, phone number, company name
- Business Information: Industry type, company size, business address
- Communication Records: Chat conversations, email correspondence, support tickets
- Service Requests: Demo bookings, consultation requests, product inquiries
Information We Collect Automatically
- Technical Data: IP address, browser type, operating system, device information
- Usage Analytics: Pages visited, time spent, click patterns, scroll behavior
- Location Data: General geographic location (country/city level)
- Behavioral Data: Mouse movements, interaction patterns, session duration
Information from Third Parties
- Analytics Services: Google Analytics, heat mapping tools
- Marketing Platforms: Social media advertising data
- Lead Generation: Business contact databases (with consent)
2. How We Use Your Information
Service Delivery
- Providing Electronic Shelf Label solutions and consultations
- Processing demo bookings and service requests
- Customer support and technical assistance
- Order processing and delivery coordination
Legal Basis: Contract performance and legitimate business interests
Website Optimization
- Analyzing user behavior to improve website design
- Creating heat maps to optimize page layouts
- Measuring website performance and loading times
- A/B testing new features and content
Legal Basis: Your consent (analytics cookies)
Marketing Communications
- Sending product updates and industry news
- Sharing case studies and success stories
- Invitations to webinars and events
- Targeted advertising on social media platforms
Legal Basis: Your consent or legitimate business interests
3. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share your data in the following circumstances:
Service Providers
Third-party vendors who help us operate our business:
- Cloud hosting providers
- Email service providers
- Analytics platforms
- Customer support tools
Legal Requirements
When required by law or to protect our rights:
- Court orders or legal processes
- Law enforcement requests
- Fraud prevention
- Safety and security protection
4. Data Security
We implement robust security measures to protect your personal data:
Encryption
Data encrypted in transit and at rest
Secure Hosting
ISO 27001 certified data centers
Access Control
Limited staff access on need-to-know basis
5. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
6. Data Retention
Data Type | Retention Period | Reason |
---|---|---|
Contact Information | 5 years after last contact | Business relationship maintenance |
Website Analytics | 26 months | Google Analytics standard |
Behavioral Tracking | 30 days | Website optimization |
Chat Conversations | 3 years | Customer service records |
Marketing Consent | Until withdrawn | Ongoing communication |
7. International Transfers
Your personal data may be transferred to and processed in countries outside the UK. When this happens, we ensure:
- Transfers are to countries with adequate data protection laws
- Appropriate safeguards are in place (such as Standard Contractual Clauses)
- Your rights and freedoms are protected
8. Contact Information
Supervisory Authority
If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO):
ico.org.uk | 0303 123 1113
9. Changes to This Policy
We may update this privacy policy to reflect changes in our practices or for legal, operational, or regulatory reasons. We will:
- Post the updated policy on our website
- Update the "Last updated" date
- Notify you by email if changes are significant
- Seek new consent where required by law
This policy was last updated on June 15, 2025